Château d’Ivoire
A Montreal landmark for luxury jewelry
Find out how we helped Château d'Ivoire, a well-known name in luxury jewelry in Montreal, redesign its e-commerce site. Leveraging a modern, high-performance solution developed with Remix and Shopify, we optimized the user experience, simplified product management, and strengthened the company's brand image, whilst offering an autonomous, scalable platform.
View websiteChâteau d’Ivoire
Luxury Jewelry
E-commerce
From 50k to 100k
2024
Founded in 1978, Château d’Ivoire is a prestigious family-owned jewelry store located on De la Montagne Street in Montreal. Renowned for its unparalleled expertise in luxury watch distribution and high-end jewelry from world-class brands, Château d’Ivoire also excels in crafting bespoke pieces. Its custom creations include engagement rings designed and meticulously handcrafted in Montreal, reflecting exceptional artistry and attention to detail.
Our challenge: modernize brand image and user experience
Although Château d’Ivoire is a well-established institution in Montreal’s luxury jewelry scene, its website no longer reflected the sophistication of the in-store experience. The digital presence lacked alignment with the brand’s refreshed identity and fell short of meeting the high expectations of its discerning clientele.
The primary objective was to showcase the full breadth of Château d’Ivoire’s offerings—especially by enhancing the visibility of its bespoke engagement rings and curated selection of branded jewelry. At the same time, it was essential to preserve and reinforce the company’s leadership in the luxury watch market, a domain in which it already enjoys a distinguished reputation.
A complete overhaul to deliver a luxury online experience
Optimize the website’s user interface to deliver a refined, high-end customer experience that mirrors the elegance and personalized service of Château d’Ivoire’s in-store offering.
Align with the new brand image developed in collaboration with Les Évadés, featuring a distinctive color palette and refined graphic elements.
Complete autonomy in site management, including content creation and modification, product catalog administration and page updates.
Greater visibility for flagship products such as custom engagement rings, while maintaining its dominant position in the luxury watch market.
An advanced search system to facilitate browsing and product discovery, making it quick and easy to find the ideal product.
Increase the volume of online sales and the conversion rate of digital advertising campaigns.
A modern, flexible and autonomous platform
1. Creating a website with Hydrogen and Sanity
The use of Shopify Hydrogen and Sanity for content and product management enables Château d'Ivoire to manage its various sales channels autonomously, with maximum flexibility. The administration panel allows the creation of a varied set of pages, from product sheets to blog posts. A collection of flexible blocks was developed to simplify the creation of content on the site, while respecting the design system in place.
We used Remix to develop this website. This modern framework is designed to deliver exceptional performance and optimize SEO through server side page generation. This choice will also facilitate the long-term evolution of the website.
2. Product catalog migration and optimization
Migrating over 4,000 products from the previous site to Shopify was a meticulous and strategic undertaking, focused on harmonizing product specifications across the entire catalog. This standardization made it possible to implement a robust and refined filtering system, allowing users to search with greater precision and efficiency.
As a result, navigation and the overall shopping experience were significantly enhanced, with products now automatically grouped by variations and shared characteristics—making discovery more intuitive and seamless.
3. Rolex sub-site integration
To meet the strict requirements imposed by Rolex for its authorized retailers, we developed a dedicated sub-site fully aligned with the brand’s graphic and technical guidelines. This section integrates seamlessly with the main website while preserving the distinctive visual identity of the iconic Swiss watchmaker.
Thanks to the integration of Sanity, Château d’Ivoire’s team can easily manage the content of this sub-site while ensuring ongoing compliance with Rolex’s standards—maintaining both editorial flexibility and visual consistency.
4. New tools to enhance the customer experience
In addition to recreating the various mechanics that existed on the former website, we have developed several new features and tools that will improve product discoverability and facilitate purchasing decisions, including :
The Jewelry Guide and the Engagement Guide
These guides help customers to better understand the world of jewelry so they can make educated choices.
Enhanced navigation
Thanks to advanced search filters and improved product categorization.
"Get the look” sheets
These sheets suggest harmonious combinations of accessories and jewelry to spark ideas and inspiration.
Improved appointment booking system
Customers can now choose the sales representative with whom they wish to make an appointment, offering a more personalized experience.
Le blog Inside Château D'Ivoire
A blog has been integrated to enable Château d'Ivoire to publish articles, tips and content highlighting its services and products.
Sizing guides
A practical tool that helps customers determine the exact size of their jewelry, ensuring a perfect fit on delivery.
Produced with the Diapason collective
This ambitious project was carried out in close collaboration with several experts from the Diapason Collective. Julie Simard and Robert Gorzedowski designed the interface and user experience. Digital marketing strategist Karine Miron defined the project's vision and strategic goals.
Discover Château D'Ivoire
Dive into the refined world of Montreal luxury jewelry. Whether you're looking for an exceptional watch, a bespoke engagement ring or simply inspiration, discover how tradition and modernity meet in every detail.
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